Scott Smith on LinkedIn Strategy, Authentic Content, and Turning Visibility into Real Relationships

Camp Jennings sits down with Scott Smith, Co Founder of Henry North, for a candid and wide ranging conversation on how LinkedIn is reshaping business development, networking, and personal brand building in the material handling and automation industry. While more professionals are active on the platform than ever before, Scott makes the case that most people are still underutilizing it by staying passive rather than engaging. In this conversation, Scott and Camp break down what actually works on LinkedIn, from posting authentically and sharing personal experiences to building trust through consistent visibility. They discuss the hesitation many professionals feel about putting themselves out there, why impressions matter even when engagement is low, and how real relationships often start from simple interactions on the platform. The discussion also explores common trends and hot takes seen across LinkedIn, including unlimited PTO policies, sales best practices, leadership development, and the balance between personal and professional content. Along the way, they share their own perspectives on what feels genuine versus performative and why sincerity ultimately wins. Follow ⁠Scott on LinkedIn⁠ Chapters: [00:00] Why LinkedIn has attention but low engagement [01:00] Introducing the episode and LinkedIn as a business tool [02:00] Overcoming the fear of posting and being visible [03:30] Building real relationships through LinkedIn [05:00] Why impressions matter more than likes [06:30] Authentic content versus overproduced posts [08:00] LinkedIn as a sales and business development tool [10:00] Unlimited PTO debate and workplace flexibility [12:00] Territory coverage and go to market strategy trends [14:00] Personal content and sharing family on LinkedIn [16:00] Selling value not features in modern sales [18:00] Highlighting top performers and unintended consequences [20:00] The rise of hustle culture content on LinkedIn [22:00] Work life balance and being present at home [24:00] Creating space for silence and reflection [26:00] Automation trends and the future of labor [28:00] Leadership development and what actually works [30:00] Final thoughts on using LinkedIn to create opportunity