EPISODE · Aug 18, 2014 · 2 MIN
Scotts Acquires Solus Brands
from Euromonitor Podcasts · host Euromonitor International
Scotts Miracle-Gro’s UK subsidiary, The Scott’s Company, recently purchased the Solus brands which includes Yeoman hand tools. Although Scotts is the leading garden care company in the world, it lacks a competitive hand tools brand. Yeoman will fill a gap in Scotts brand portfolio in the UK, and if this move is successful, Scotts can adapt the strategy worldwide.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.
What this episode covers
Scotts Miracle-Gro’s UK subsidiary, The Scott’s Company, recently purchased the Solus brands which includes Yeoman hand tools. Although Scotts is the leading garden care company in the world, it lacks a competitive hand tools brand. Yeoman will fill a gap in Scotts brand portfolio in the UK, and if this move is successful, Scotts can adapt the strategy worldwide. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust throug...
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Scotts Acquires Solus Brands
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