Script problems that can actually lose your client’s money…

from Mark Mullens's VO Audio Newsletter · host Mark

In my years voicing different projects, from commercials to museum audio guides, one issue in particular has remained constant - not every script is actually written with the listener in mind. These can make listeners confused, embarrassed, and potentially disrespected. These listeners can become a lost sale, lost follower, or just lost!I wanted to list three issues I've noticed over the years, and suggest a solution for each one.

What this episode covers

In my years voicing different projects, from commercials to museum audio guides, one issue in particular has remained constant - not every script is actually written with the listener in mind. These can make listeners confused, embarrassed, and potentially disrespected. These listeners can become a lost sale, lost follower, or just lost! I wanted to list three issues I've noticed over the years, and suggest a solution for each one.

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Script problems that can actually lose your client’s money…

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This episode is 3 minutes long.

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This episode was published on April 18, 2026.

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