Script problems that can actually lose your client’s money…

In my years voicing different projects, from commercials to museum audio guides, one issue in particular has remained constant - not every script is actually written with the listener in mind. These can make listeners confused, embarrassed, and potentially disrespected. These listeners can become a lost sale, lost follower, or just lost!I wanted to list three issues I've noticed over the years, and suggest a solution for each one.