Scroll. Click. Enlist? LAPD’s Bet on Digital Recruitment

With roughly 8735 officers on its roster — the LAPD is far smaller than it was a few years ago, and its struggling to recruit and train enough new officers to reach the City’s target of a 9,300 officer-force. The Department has spent hundreds of thousands of dollars on a new online ad campaign, aimed at the ‘smartphone generation,’ but will it produce the results the City needs? City Councilman John Lee joins the pod to discuss.   Thanks for listening to The Leonard Files – Stay with us as we uncover the investigations from some of LA’s most challenging and intriguing moments. Subscribe now so you don’t miss the next episode of The Leonard Files. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.