SDCO Partners’ Keys to Cultivating a Resilient, Adaptable Creative Agency

Amy Pastre and Courtney Rowson, the creative forces behind SDCO Partners, bring a wealth of design experience to the table. Before co-founding SDCO in 2009, Amy held design and art director positions at agencies where she worked with diverse clients across print, advertising, and digital platforms. Meanwhile, Courtney's pre-SDCO career included stints at nationally-renowned studios collaborating with clients ranging from non-profits to Fortune 500 companies. Since joining forces to create SDCO Partners, Amy and Courtney have built a multi-disciplinary studio that has become a go-to for emerging and established brands seeking to reimagine their industries. With a team of writers, designers, developers, and strategists, they have crafted a reputation for creating compelling, immersive brand experiences that draw inspiration from art, history, exploration, and architecture. Here's what Austin, Amy, and Courtney cover in the episode: [02:38] How they transitioned from freelancers to founders [06:37] The development of SDCO's distinct aesthetic and collaborative process [11:46] The evolution of SDCO's service offerings, from print to digital and beyond [17:26] Strategies for translating brand identity into physical spaces [22:22] How they maintain quality while growing the business [28:00] Their iterative approach to creating holistic brand solutions [34:13] Navigating client feedback while staying true to their creative vision [43:35] Lessons learned in managing the financial side of a creative studio