SDH 023: Meaningful Marketing with Kate O'Neill

Kate is the founder and CEO of KOInsights a company that provides research, tools, models, and insights that foster more meaningful relationships between customers and brand, between tech and humanity. Kate is a Speaker, Writer, and Consultant working around the idea of “meaning”. “My career has shifted over discovering things and focusing on the people who are using the systems” Kate focuses on the people and meaningfulness as it relates to data, analytics, and marketing, as well as business strategy. “Any day you’re not doing plumbing is a good day.” We talk about Kate’s story and what Kate does. Her old company, [meta]marketer (recently closed), and how it strengthened the intelligence of marketing organizations through data and customer centricity. Tune in to hear more of Kate's story and how she did it her way!