SDH 256: Build Something You Believe In with Ariel Kaye

Are you ready to build something you believe in? Was there a point in your corporate career when you knew you had to take the leap? Are you at that point now? You know it’s going to be an emotional journey, a tough transition, but you also know it’s what you need to make a bigger impact and fulfill your purpose. You’re not alone, lady boss. Today’s guest— Ariel Kaye—is the Founder and CEO of Parachute, a home essential brand based in Venice beach. Tune in to hear how she went from brand development and advertising in New York to fulfill consumers’ needs for high-quality bedding and a good night’s sleep with Parachute. In this episode you will... Discover the qualities of a successful brand Know why understanding and growing with your consumer is key Hear about the first three months after the leap Understand the benefits of investing in a publicist Learn about raising capital Dive into three actionable items for new business owners INSIGHTS: “You gotta put it all on the table because no one else is.” Ariel Kaye “It’s important to follow your gut because the business is coming from you; so there’s going to be things that you know best.” Ariel Kaye “Being positive, solution-minded and focusing on the big picture, is going to be helpful in order to move forward.” Ariel Kaye RESOURCES: Ariel’s Instagram Parachute Website Parachute Instagram Parachute Facebook Parachute Pinterest