SDH 274: How to Attract the Right Customers with Brand Storytelling with Amber Williams

Today's guest, Amber Williams is a writer, master brand storyteller, and creator of Punkyflair, a brand story shop based in Washington, DC. She helps startups and CEOs understand their audience, communicate their vision, and sell with story. She's helped global brands like Camille Rose Heat Free Hair, and Shea Radiance create new messages that grab their customers' attention. Using her Storycraft™ method, she's rebranded million-dollar businesses, named global beauty collections, and molded magnetic brand personalities for some of the leading beauty and technology companies in business today. She has the audacity to do it all alongside her three-year-old son Carter and her very opinionated one-year-old baby girl, Cayden In this episode, you will... Hear about how Amber's Punky Flair started Learn the importance of market research Learn about Story Brand Discover Amber's Storycraft™ framework Insights "Get right upfront with what you have to offer and who it's for." "You can't be all things to all people." "Reality is merely an illusion, albeit a very persistent one. "