SDH 343: Behind the Scenes of a Product Based Business with Angela Allison

Wine in a can. Why not? Delivered to your doorstep. Even better! Our guest created her business to bring wine-lovers together, making drinking wine simple and to focus towards the experience, the connections and memories that are made when sharing a glass (or in this case, a can) of wine. Our guest today is the CEO and co-founder of WineSociety, a Napa made premium canned wine company that launched in 2018, Angela Allison. Angela’s mission through WineSociety is to share a taste of Napa Valley with wine lovers (both new and experienced) across the country! With a key prominently displayed on all its packaging, this welcoming society gives you the key to enjoying great wine anytime, anywhere. WineSociety’s signature "Instagram-worthy" 500ml cans of premium red (TEMPT), white (FATE) and rosé (CHANCE) can be found in National retailers including Kroger, BevMo, and Albertsons as well as on winesociety.com. WineSociety is a premium canned wine company that is on a mission to change the way Americans purchase and consume wine. WineSociety is simplifying the process of making wine accessible, convenient and affordable to everyone. In this episode you will... How WineSociety came about How Angela transitioned to entrepreneurship Find out the reason behind wine-in-a-can Discover how she brought her idea to the world Get to know the timeline from "idea" to "actual business" Learn about the work that goes in a product-based business Hear about "Angel investor" Insights: "The other thing that sets us apart from a lot of the other wine brands is that we focus mainly more on the lifestyle aspect." "We believe that wine is meant for you plus your lifestyle. There's no wrong way to enjoy your wine." "It's better to be the one that smiled than the one who didn't smile back."