SDH 375: Success in Content Marketing with Lacy Boggs

Her team creates content, copy, and content strategy for personality-driven small businesses, offers support for businesses at every level including courses, a group program, and done-for-you copywriting and strategy services.Today she’s here to share with us her journey to entrepreneurship, tips on content creation and some of her strategies in running her content marketing business!In this episode you will...Hear about Lacy's story before making the leapFind out what made her decide to quit her jobLearn about finding what makes you uniqueGet insights on how you can navigate when starting outKnow that we learn by doing, no one got it right the first timeDiscover the importance of doing what you loveGather some pointers when you are starting out with content creationGet tips on how to hire subcontractorsGet insights in making sure you are legally coveredand more! Insights:"Your journey, it will never be a straight line.""Failing" at a typical blueprint-style launch taught me that it's more important to find your own leadership marketing formula than to follow the crowd.""Essentialism is the disciplined pursuit of less" (but better)."