SDH 449: Making Your Money Work For You Using Facebook Ads with Jenny Singh

Hello my beautiful listeners! Today I’m sitting down with Jenny Singh, someone who I have ‘known’ in passing for several years and am so inspired by and pumped to introduce you to! Jenny is a Facebook and Instagram Ads genius and helps entrepreneurs create the right ads to get their target audience buying from them instead of anyone else.Jenny’s business is multi-pronged and offers her clients a ‘done for you services’ side of the business as well as running full funnel, Facebook and Instagram ads, and in addition, offering courses and other digital products. Over the past 18 months, Jenny and her team have spent time launching courses, masterminds and new digital products to really have something for everyone. They identified gaps and knew their services could fill them and really became hyper focused on serving entrepreneurs helping them get started using ads. Starting her journey by going to college for advertising, Jenny literally saw herself making Gatorade commercials one day, eventually making her way into a big agency. That was her plan. She graduated college on a Friday and started working at her first agency job that following Monday. From the time she graduated college through the first few years in corporate, she continued to shift or pivot to something a bit different. After a few years she began to wonder why she felt this pull to transition every 18 months she needed to change up her path. She started to reflect on how she could really do things her own way and what route she should take.Jenny is the type of person who responds well to what she refers to as the ‘parachute’ method (which she doesn’t necessarily to everyone). As stressful as it sounds, she literally shows up and takes action with no afterthought to the possibility of failure, thriving under pressure. She woke up one day and told her fiance that it was finally her time, put in her two-weeks notice and made her leap. She knew that to make massive change she needed to simply rip off the bandaid and go all in. For 3-6 months prior to making her leap, however, Jenny had started working with her own clients (smart, right?). This helped her brain to know that she could do this and felt safer when making this transition. Her side hustling helped her to grow as a person and she was able to  learn to serve her own clients even better. During this time, Jenny also learned that she enjoyed working on making sales, while doing it in her own way, and still learning how to grow. The day after Jenny made her leap, she wrote herself a letter. She dated it and has kept it with her ever since as a reminder of why she started. She still takes it out maybe once a year and lets it fuel her to keep moving forward on her dreams while keeping her grounded as well. “As an entrepreneur I feel like the farther you get away from day one, you kind of have days that are just not like you're in your zone. And in alignment, you can kind of get away from like, here's why we're doing the thing. Keep coming back to it.”This year, Jenny has been in business for right around 5 years. But right around year 3 she experienced a phase where you’ve been in it for long enough that you’re learning what is working and what isn’t and could pivot her business accordingly. Now, Jenny works with a team of amazing people who are all very process oriented (a weaker spot for Jenny). She knows she is not going to go all-in on the processes so she has brought in team members who can fill that void. She also learned who her niche was, who she enjoyed working with the most and “wading through buckets of humans within a larger realm”. “The closer you get to yourself and getting really good at your craft, typically, the smaller your niche gets in general.”Jenny is now in the mindspace where she (and her team) are hyper-focused on traction, or in her words, they’re “locked and loaded”. They know who they can help and they know they’re good at it. They believe so deeply that the transformations they can provide are immeasurable. She has learned how to reset people's mindsets so they aren’t intimidated by running Facebook or Instagram ads but has taught them how to approach them confidently and successfully and looks at every opportunity as an opportunity to help someone. “There's a high that comes with seeing someone get results.”Jenny attributes much of her success to slow growth. Her business evolved over time to really grow into the six-figure business it is today. Jenny also thrives on and highly values her freedom, from so many viewpoints. Freedom of time, freedom of money, freedom of location, etc. The way Jenny has built her business has afforded her to live all of these freedoms, maintaining her passion for what she does. Three actionable things Jenny recommends to new entrepreneurs are:Get to know yourself and be okay with that personPay attention to how you perform at your bestCrack open a business book or a book from an ‘expert’ and start reading!If you want to learn more about Jenny and her amazing business check out her website, visit her at Have Them At Hello, or hang out with her on Instagram!Until next time friends, keep doing it your way!  Insights:After a few years she began to wonder why she felt this pull to transition every 18 months she needed to change up her path.““As stressful as it sounds, she literally shows up and takes action with no afterthought to the possibility of failure, thriving under pressure.”“There's a high that comes with seeing someone get results.” Resources:Visit Jenny’s WebsiteHave Them At HelloConnect with Jenny on Instagram @jennysinghProfit First by Mike MichalowiczPsycho-Cybernetics by Maxwell MaltzThe War of Art by Steven PressfieldNever Split the Difference by Chris Voss & Tahl Raz