SDVs: The Future of Automotive

Peggy Smedley and Raj Paul, senior director, Americas Mobility Industry, Microsoft and Knud Lasse Lueth, CEO & founder, IoT Analytics, talk about SDVs (software-defined vehicles) and a new report: Microsoft's Software-Defined Vehicles: Adoption and Impact. Raj Paul says the amount of software that is getting into the car, it has been an exponential race. Knud Lasse Lueth says the research shows SDVs is the No. 1 priority that car OEMs currently have when they think about getting ready for the future. They also discuss: The numbers and findings from the study. Zonal architecture and how OEMs are looking at it. The supplier's perspective to provide OEMs with software-defined vehicles. Register for the Webinar Mobility Solutions | Microsoft Industry IoT Analytics - Your Global IoT Market Research Partner (5/20/25 - 921) What You Might Have Missed:  Automotive Ahead CES 2025 Preview: What's Next for Automotive? The Age of AI in Automotive IoT, Internet of Things, Peggy Smedley, artificial intelligence, machine learning, big data, digital transformation, cybersecurity, blockchain, 5G, cloud, sustainability, future of work, podcast, Raj Paul, Microsoft, Knud Lasse Lueth, IoT Analytics This episode is available on all major streaming platforms. If you enjoyed this segment, please consider leaving a review on Apple Podcasts.