SE01 E30 Instagram DMs Are Closing More Deals Than Cold Calls | Katie Skaggs

The mortgage industry loves to sell a polished success story. Easy commissions. Endless referrals. A predictable pipeline. The uncomfortable reality is very different. In this episode, Katie Skaggs exposes the hidden truth behind modern mortgage sales, the broken assumptions about lead generation, and why outdated strategies are failing loan officers in today’s housing market. From closing millions in loan volume while pregnant to rebuilding a pipeline from scratch, Katie reveals what nobody tells you about surviving and thriving in the mortgage industry.In this powerful conversation, Katie Skaggs shares her unconventional journey from entering the mortgage world straight out of college to becoming a high performing sales professional producing $18 million in loan volume in a single year while raising three children.Her career spans retail lending, wholesale mortgage sales as an account executive, and returning to the broker channel where she rebuilt her business through relentless prospecting and modern relationship building.This episode explores mortgage sales strategy, real estate partnerships, social media lead generation, and referral marketing.Katie breaks down how she blends cold calling, Instagram outreach, and consistent relationship nurturing to connect with real estate agents and create a steady stream of referral partners.I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Sam and the Lend & Lead podcast teamConnect with Sam Abazari on LinkedIn: https://www.linkedin.com/in/samabazari/ Visit the Level Up LO community: https://www.skool.com/level-up-lo/about?ref=2cb859523a28420d8762609bd56c7694Listen to Lend & Lead on these podcast platforms: Spotify: https://open.spotify.com/show/1RQyoXtGzt5yOC9TZjYvBk Apple Podcasts: https://podcasts.apple.com/us/podcast/lend-and-lead/id1832440770 Amazon Podcasts: https://music.amazon.com/podcasts/9605275b-9baf-4ea7-a6a5-14740bfc92ff/lend-and-lead#loanofficer #mortgagebroker #realestateprofessionals #leadgeneration #salescoaching #mortgageloans #mortgagetips #realtorrelationships #loansales #lendingindustry #closemoredeals #usrealestate #mortgagecareer #referralstrategies #loanofficercommunity #lendandleadLend & Lead is a podcast for loan officers who want to grow, win more business, and stay ahead in today’s mortgage market. Hosted by Sam Abazari, each episode features honest conversations, practical sales tips, and real stories from the front lines of lending. Whether you’re new to the industry or a seasoned pro, you’ll find ideas you can actually use - from building stronger realtor partnerships to generating more consistent leads and getting to the closing table faster. Sam also runs the Level Up LO community, where he shares free content and tools to help loan officers take action and level up their results. Tune in weekly, and get the support, strategy, and mindset you need to lead in your market; no fluff, just what works.