SE02E25 From 300 Sq Ft to a Thriving Business | Jaclyn Forrester

Today’s Guest: Jaclyn Forrester of Niche Pilates StudioDon’t forget! Like – Comment – SubscribeGuest Links:https://www.linkedin.com/in/jaclynforrester/This Episode:In this conversation, Jaclyn Forrester, owner of Niche Pilates Studio, shares her entrepreneurial journey in the fitness industry and the lessons she learned while building a thriving Pilates business in Richmond. Jaclyn discusses the importance of bravery, preparation, and vulnerability when starting a business, along with the hard work required to grow from a small 300-square-foot studio into a respected wellness brand. She reflects on her early influences, career transition into fitness, and the value of building a strong and aligned team.The conversation also explores how COVID forced rapid innovation in the fitness industry, accelerating virtual classes and reshaping how clients approach wellness and mind-body connection. Jaclyn emphasizes the importance of core values, disciplined hiring, emotional intelligence, and strong brand identity in long-term business success. She also shares insights into effective marketing strategies, lessons learned from hiring mistakes, and why Pilates continues to evolve alongside strength training and broader wellness trends.Key TakeawaysBe brave in your entrepreneurial journeyPreparation is key, but so is taking risksVulnerability is essential for growthPilates is trending, and that creates opportunityRunning a studio requires hard work and skillBuilding a strong team is crucial for successHiring should align with your brand and valuesEmotional intelligence is important in leadershipMarketing is essential for business growthCommunity support is invaluable for small businessesCOVID forced a rapid shift to virtual fitness classesThe fitness industry is shifting toward mind-body connectionCore values and mission statements matterYou can’t system your way out of business challengesBrand identity drives customer recognitionListening to client feedback shapes business directionPilates is increasingly recognized as a complete workoutConnecting with other business owners reduces isolationBut First, Principles with Colin DavisReal stories. Real principles. Real growth for business owners.Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.Helpful LinksWant practical tools to build a business that actually works?Visit: First Principles CoachingReady for clarity, structure, and momentum in your business?Email Colin: [email protected] ColinColin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.