SE02E42 How Do You Get Recommended by ChatGPT, Claude, and Gemini | Rich Sanger

How do you get recommended when someone asks ChatGPT, Claude, or Gemini for a business like yours? Rich Sanger explains the signals that help AI understand and surface you.In this episode of Unfiltered Solopreneur, Nikhil Vaish sits down with Rich Sanger to unpack what helps a business become found, understood, and ultimately chosen in AI-driven search.What this episode answersPrimary question: How do I show up when someone asks ChatGPT or Claude for a recommendation?Rich’s answer: make the story of who you are, what you do, and where you do it clear, explicit, and consistent across the channels you control. Then strengthen that picture with third-party proof such as reviews, testimonials, mentions, and other people talking about your work. His practical starting point: fully spell out your services on your website and social profiles, use relevant directories, and make sure the same core business story appears everywhere.The episode also answers:What makes someone choose you after they find you?Why is being excellent at your work not enough to make the value obvious?How can introverted solopreneurs become visible without pretending to be someone else?Key topics coveredBeing found, understood, and chosenBuilding a consistent “entity” picture across the webReviews, testimonials, and third-party proofWhy photos and real-world evidence matterCompleting Google Business Profile services with custom descriptionsUnfiltered Solopreneur is a podcast about solopreneurship and the realities of building an expert-led business without hiding behind a company brand.Who this is for: For established coaches and solo experts who are already doing strong work but hitting the ceiling of referral-driven growth and want to become easier to find, understand, trust, and choose.#UnfilteredSolopreneur #BoostSolo #Solopreneurship #SEO #AISearch #BrandStrategy #AIVisibility #BoostSoloFive Related Search Phraseshow do I get recommended by ChatGPThow to show up in AI searchhow to make my business visible to AIhow to get found and chosen onlinehow reviews and testimonials influence AI recommendationsTimestamps00:00 From Garbage Trucks and Guitars to Search 04:09 Losing the Identity You Built 10:19 Turning a Winding Career Path Into an Asset 18:41 The Visibility Paradox for Introverts 27:57 Being Found, Understood, and Chosen 31:55 How to Show Up in AI Recommendations 37:45 What Makes Someone Choose You 41:43 Building an Ecosystem of Evidence 44:56 Rapid-Fire Round 47:31 An Overlooked Google Business Profile MoveAbout the GuestRich Sanger | Founder, Streetlight LocalRich Sanger is Founder of Streetlight Local, with a background spanning professional music, psychology, nonprofit work, SEO, search, and AI visibility.Website: https://www.richsanger.com Business website: https://www.streetlightlocal.com LinkedIn: https://www.linkedin.com/in/richardsangerResources & LinksRich mentions an article he wrote for Search Engine Land about a Google’s LLM patent and what it could mean for SEO: https://searchengineland.com/google-llm-patent-seo-teaching-ai-480625From NikhilTake the free Brand Gap Diagnostic. Nine questions, a few minutes, and you'll discover the biggest gap quietly costing you right-fit clients. Download it at: boostsolo.com/brandgapdiagnosticYour story is your most powerful asset.LIVE SOLO OR DIE CORPORATE!