[SE27] Pepsi's Challenge: Brand Authenticity & Knowing Your Audience

The #1 question I've had about the ridiculous Pepsi ad from a month ago is "How?" How did so many smart people in a room get this so wrong? I think today's episode of Radio Film School has some potential answers.I wanted to talk to some professionals who could give us informed and experienced insight into this debacle and PR mess. So I got on the line with Blake Howard, Creative Director of Matchsic, a brand consulting and design firm who has done work for companies like Coke and other national brands; and Chris Chan, the resident visual anthropologist at the viral video factory and social experiment production company Cut. They provide some new perspective on a topic that admittedly has been discussed ad nauseam. But I'm confident you'll dig this one!Music in this EpisodeMusic was curated from Kevin MacLeod's Incompetch.com and FreeMusicArchive.org. In order of appearance, the music in this episode was:“Overcast” by Kevin MacLeod (CC BY)“Lucid Streaming” by Graham Bole (CC BY)“Kool Kats” by Kevin MacLeod (CC BY)“Daybreak” by Kevin MacLeod (CC BY)“Lobby Time” by Kevin MacLeod (CC BY)Click here to learn about Creative Commons licenses and meanings.SAVE BIG ON YOUR NEXT GIGIf you have a film or photo shoot here in the U.S., look no further than Lens Pro To Go for all your rental needs. Get premium service and support from people who are themselves working filmmakers and photographers. Podcast listeners get a 10% discount when you use the offer code "radio."