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SE4 EP28: The Single Channel Trap episode artwork

Jul 3, 2019 21 min

SE4 EP28: The Single Channel Trap

from 2X eCommerce Podcast Hosted by Kunle Campbell

I was recently approached by a struggling 7-figure ecommerce business with sales in the region of $350K/month rev. that dropped to $260K/month, to help diagnose their rapid 25% fall in sales and propose a turnaround. Here is what I noticed about this business and other ecommerce businesses that have had a similar drop in revenue. Their number one issue was their over-reliance on a single channel for traffic; in their case AdWords. Year over year, CPM increased and so did their spend; but their sales from the channel actually stalled. They also did not focus much attention on retention. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

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SE4 EP28: The Single Channel Trap

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This episode is 21 minutes long.

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This episode was published on July 3, 2019.

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