SEA 2, EP 31 - A Case Study in Highlighting Service vs Competing on Price

Welcome back Lets Talk listeners! MOL is one of the world's leading steamship lines and positioned as a premium carrier focused on carrying cargo for customers who were most concerned with strong performance levels. With the Bankruptcy of Hanjin, The landscape for ocean carriers got more competitive and messaging needed to be changed, MOL needed to differentiate themselves and Tim Pajak lead that re-branding initiative. In this episode, Tim and I talk about the MOL re-branding and use that as case study in how to build a brand in supply chain. A lot of times service providers struggle with highlighting service levels vs competing on price and Tim provides solutions. You will also learn about how to find the right advertising agency, how do you get buy in for new branding and messaging, the difference between B2B and B2C marketing, which marketing channels to use, how to measure the success of a campaign as well as the impact of e-commerce on your marketing. Enjoy this episode, you might need a pen and paper to take some notes! LISTENER's CORNER! is in full swing and everyone is loving this segment! We are starting conversations on LinkedIn, twitter and Instagram so make sure to follow the show and get in on the conversation! The question and answers are featured on an upcoming show and on the website www.letstalksupplychain.com/listener-corner. If you have a supply chain question send them to me at [email protected] and I will send it to the experts that have been on the show to GET YOU THE ANSWERS! To our success, Sarah P.S - Need a reference guide or Supply Chain Dictionary? We have you covered: https://www.letstalksupplychain.com/product-page/supply-chain-dictionary P.P.S - Make sure to review and rate us on iTunes so others can find us and hear more about our incredible guests! Your feedback means a lot to me and goes into consideration for future episodes and improvements made to the Lets Talk Supply Chain podcast.