How to Grow a Sea Moss Brand With No Paid Ads | Moss & Glow | Oyinka Yusuff & Jessica Richards

Can sea moss really clear your skin? How do you turn a home remedy into a real wellness brand? London founders Oyinka Yusuff and Jessica Richards, the duo behind Moss & Glow sea moss gel, join Coffee & Oysters with business tips on building a health and wellness brand from scratch, growing through word of mouth, and scaling a side hustle as a two-woman team.Oyinka and Jessica break down how a casual sea moss recommendation at a hair show became a business, after it cleared the scalp psoriasis Oyinka had battled since she was 18. They get honest about scaling from Jessica's kitchen to Etsy to their own website, splitting roles between the visible founder and the behind-the-scenes one, filtering out unsolicited advice, and why giving yourself grace (and actual rest) is a genuine business strategy.Plus they share their founder survival guide including go-to hype songs, aloe vera and sea moss face masks, tech stack essentials and their favourite place to get dumplings and cowork in London.---Steal Oyinka & Jessica’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide.Moss & Glow on Instagram: https://instagram.com/mossandglow---00:00 Intro04:06 The Sea Moss Recommendation That Started It All12:40 From Kitchen to Etsy to Their Own Website16:30 Giving Yourself Grace, Rest & Splitting Co-founder Roles21:48 Why Word of Mouth Beats Paid Ads (& TikTok Shop Next)26:04 The Future of Sea Moss 34:01 Style, Stripped-Back Beauty & Free Founder Tools45:25 London Spots, Coworking & Dream Collabs---💬 Become a guest📓 2026 Journal Template🪄 Partnerships & Questions: [email protected]💌 Never miss an episode: Sign up to Substack🎓 The Big Notion Energy Academy📺 YouTube: www.youtube.com/@CoffeeandOysters📸 Instagram: @coffeeandoysterspod📱TikTok: @coffeeandoysterspod Get full access to Coffee & Oysters: The London Business Babe Podcast at coffeeandoysters.substack.com/subscribe