EPISODE · Jun 7, 2021 · 14 MIN
Sean Cotton -- President of Coegi
from PNC C-Speak: The Language of Executives St. Louis
Change is imminent for tracking and data mining. Sean Cotton, President of Coegi tells us marketers should prepare themselves by looking at the way they’re measuring their advertising in terms of lift, benchmarks and performance. With the big 3rd party players accounting for 80% of the tracking, business owners will have to take a different approach.
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Sean Cotton -- President of Coegi
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