Sean Mooney Interviews Chris Chambers: The Origin of the "Attitude" Term

Sean Mooney interviews Chris Chambers, the creative mind behind one of the most important branding moments in wrestling history — the origin of the “Attitude” term that helped define the WWF’s most explosive era. In this exclusive conversation, Chambers explains how the phrase that would eventually become the WWF Attitude Era was created, what the original idea behind the campaign was, and how it helped transform professional wrestling during the late 1990s.