Sean Reyes: Enhancing the Service Experience

Sean Reyes is the Chief Marketing Officer of Recall Masters, a leading provider of technology and communication solutions to facilitate efficient repair of vehicles with a recall. Today, Sean joins Kaylee and shares his story of how he got started in the automotive industry, discusses how owners are able to reach out to dealers through Recall Masters, and adds how recalls also drive warranty revenue and generally bring customers back to the dealership to buy more parts and services. When consumers come in to get their recalls attended to, they are often presented with additional products and services that they can purchase. This presents an opportunity for the dealership to make additional revenue. In fact, 52% of the time, people who have a recall reach into their wallet and buy additional products and services from the dealer. Sean believes in the importance of safety and vehicle recall compliance, and he is committed to the work of informing and educating people about recalls and product liability. Sean Reyes also understands the importance of personal responsibility and takes steps to ensure that he is not associated with dangerous products. Overall, dealerships must take the necessary steps to ensure that they are not held liable for recalls. By staying up-to-date on any recalls that may affect their customers, dealerships can protect themselves from liability and create a positive customer experience. Connect Sean Reyes LinkedIn: www.linkedin.com/in/sgrmarketing/ Website: www.recallmasters.com Kaylee Felio LinkedIn: www.linkedin.com/in/gotopartsgirl Website: www.partsedge.com Takeaways Recalls drive dealership revenue. Recall compliance is important. Dealers are liable for recalls. Quote “Recalls are a great way for consumers to come back to the dealership."