Sean Tracey, Founder, CEO, and Creative Director of Sean Tracey Associates (edited)

Today’s guest is Sean Tracey, the founder, CEO, and creative director of Sean Tracey Associates, a full service marketing and brand strategy firm located in Portsmouth, New Hampshire. I spoke with Sean because over the years his firm has worked extensively with healthcare organizations, helping them craft their internal and external brands and marketing strategies. In this podcast we talk in particular about his work with Wentworth-Douglass Hospital, but Sean has worked with a many other healthcare organizations including developing the Tufts Health Freedom Plan brand with Tufts Health and Granite Health, Boston Children’s Hospital, and Hartford Health. He is currently working with the newly formed North Country Healthcare, whose CEO, Warren West has been a previous guest on the Forge. Sean has also worked with large, national brands such as Sears and MasterCard.This was a fun interview because Sean has done so many diverse and interesting things in his career, including being a jazz trumpeter, producing a TV show called, "The Best of New England", and making a feature length documentary called, “The Jesus Guy”.One of the things I found most interesting was our conversation about leadership in an industry where most organizations are project-based, and teams may form for a day or many years, depending on the length of the project. We close on a discussion about developing a personal brand, which I think is particularly valuable for any professional to think about.for more information, please see our website, http://healthleaderforge.or This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit healthleaderforge.substack.com