Search as an Intelligence Engine

Search is no longer just a list of links—it’s an intelligence engine. In this episode of the Making Science Podcast, host Noelle Runo (Head of International Marketing & Communications at Making Science) sits down with Matz Lukmani (Product Lead at Google) and Jessica Larholm (Nordic Digital Director at Making Science) to break down the massive paradigm shift happening in search and digital marketing. Discover how Google’s Gemini and AI Overviews are changing user behavior, moving the industry away from traditional keyword targeting and toward complex, human intent-based experiences.