Search Engine Strategies San Jose 2009 Preview

With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising.Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office.