Search Everything Optimization: How to Get Found by AI
from The Next Build Podcast Hosted by Mason McCumber
Your customers stopped searching where you're advertising. They're asking ChatGPT which plumber to call, watching YouTube on their living room TV, and comparing you to two competitors in a conversation you're not part of. David Wilson has a name for what comes next: Search Everything Optimization. David Wilson, EVP of Digital Marketing at Boston agency Zozimus, joins the Next Build Podcast to explain why the twenty-year Google playbook is running out of road, and what to do about it. He walks through the practical first moves: checking what AI actually knows about your business, rewriting the About Us page nobody has touched since launch, fixing your Google Business Profile, and deciding whether to publish the pricing and competitor comparisons AI needs to recommend you. He also gets into why "cited and mentioned" is the new ranking, why the most valuable traffic is quietly leaving Google, and which marketing jobs are about to disappear. If you are a business owner who feels behind on this, his answer is refreshingly small: pick one thing, hook AI up to your analytics, and start asking it questions. Brought to you by Zaptime: https://zaptime.ai Zaptime is AI time intelligence for people whose hours are expensive. It tracks where your time actually goes, names your biggest weekly time sink, shows where AI can win those hours back, and turns billable time into a one-click invoice. 🔗 LINKS https://linktr.ee/buildwithmm
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