Search Experience Optimisation is the (real) definition of SEO - with Nitin Manchanda

Nitin Manchanda shares why Search Experience Optimisation is the (real) definition of SEO with David Bain.Discussion points include:What do you mean by "Search Experience" and how is it different from the "Search Engine" optimization?What about organic experience? (Discoverability on other platforms) ODO - Organic Discovery OptimizationWhy is optimising for user intent, behaviour and expectations important in the new landscape of SEO?Everyone is talking about AI. Do you see any implications of recent AI developments on Search Experience?How can we use AI-powered tools and techniques to optimise for the overall search experience?What are the most essential ingredients to ensure Search Experience Optimisation?