Search patent of the week: Onsite and offsite search ranking results

In this episode a Google patent is focussed that details a method for improving search engine ranking results. It combines global ranking factors (offsite data such as backlinks) with local factors (onsite data such as internal linking and page positioning) to evaluate the relevance of websites more precisely. The process first calculates a global and then a local rank, which are then combined to produce a combined ranking. The weighting of the onsite factors depends on the authority of the website. The patent includes detailed descriptions of the methodology, algorithms and implications for search engine optimization (SEO). https://www.kopp-online-marketing.com/patents-papers/onsite-and-offsite-search-ranking-results