Search patent of the week: Ranking Search Results

The Google patent US10055467B1 discussed in the podcast describes a system for improving the relevance of search results. It uses group-based modification factors, calculated from metrics such as repeat clicks and direct visits, to adjust the initial scores of search results. Thresholds control the strength of the adjustment, treating navigation and non-navigation queries differently. The goal is higher relevance and improved user experience. https://www.kopp-online-marketing.com/patents-papers/ranking-search-results