Search patent of the week: The Click and skip Re-Ranking concept

In this podcast episode are discussed three patents by Google researcher Dan Popovici about the Click and Skip Re-ranking concept. Google's three patents describe methods for improving the relevance of search results by analyzing user interactions (clicks and skips). One patent evaluates the proximity of search terms in the results, another the optionality of search terms and the last the reordering of search terms. All three patents use click and skip data to adjust rules to optimize search results. The algorithms are controlled by weighted ratio formulas and thresholds. https://www.kopp-online-marketing.com/patents-papers/click-or-skip-evaluation-of-reordering-rules https://www.kopp-online-marketing.com/patents-papers/click-or-skip-evaluation-of-query-term-optionalization-rule https://www.kopp-online-marketing.com/patents-papers/click-or-skip-evaluation-of-reordering-rules