Season 02 Ep #02 From VP to Founder: The Courage to Ask, Learn & Build | Shraddha, Founder of DigiDNA

A Word About Our Sponsor:We have a special thank you to give to our sponsor, GetCito.GetCito is doing some truly groundbreaking work in the world of AI content, and we're incredibly grateful for their support of the podcast. They’re providing essential tools that help brands like yours monitor how their content is appearing and performing on cutting-edge platforms like ChatGPT and Google AI Overview.With the rise of these generative AI engines, it’s more critical than ever to understand how your brand is represented. GetCito is at the forefront of this, offering advanced solutions for what's being called Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In fact, they’re helping businesses master this new landscape—ensuring their message is clear, consistent, and optimized for these powerful AI-driven platforms.So, a big thank you to GetCito for making this podcast possible. We highly recommend checking them out if you’re looking to stay ahead of the curve in this rapidly evolving digital world.You can find more information about them at ⁠⁠www.getcito.com⁠⁠.What makes a VP walk away from comfort and start from scratch?What makes a VP walk away from comfort and start from scratch?In this episode of the Yes Users Podcast, Shraddha Agarwal, Founder of DigiDNA, shares her journey from 15+ years in corporate leadership to building her own venture. We talk about the mindset behind taking the leap, why “if you don’t ask, the answer is always no,” and the real lessons behind her book 50 Wins, 50 Lessons.From digital marketing that actually works to AI, case studies, founder mistakes, and the myth of work-life balance, this conversation is raw, practical, and deeply relatable for founders, marketers, and aspiring entrepreneurs.