Season 1: Al Nilsen (Head of Global Marketing @ SEGA of America from 1989-1993)

Hello and welcome all to a very, very special episode of The SegaGuys as James and Dan welcome a true SEGA legend and icon to the show. Yes, on this episode we had the absolute honour and privilege of chatting with Al Nilsen, the former head of Global Marketing at SEGA of America from 1989-1993. Al needs no introduction, his name is synonymous with the Genesis (Mega Drive), the eventual look and design of Sonic the Hedgehog, and was part of the iconic team that drove SEGA to No.1 in the market at a time in gaming when Nintendo ruled store shelves with 95% market share. We cover a variety of topics with Al, from his starts in gaming, to his journey to SEGA, the evolution of Sonic, the global launch of Sonic 2 and the famous Sonic 2sday, the launch of the Mega CD, his thoughts on the 32X & Saturn, and much, much more. We both truly hope you enjoy this episode as much as we enjoyed recording it and once again, Al if you read this, thank you once again for taking the time to chat with us. We had a blast (processing)! *sorry, couldn't resist