Season 1, Episode 2: Liquid luxury with King's Business School and Cass Business School

How contemporary consumer values affect traditional notions of luxury Felicitas takes us to London in this episode to interview Giana Eckhardt from King's Business School and Fleura Bardhi from Cass Business School. Founders of the notion of "Liquid luxury" Giana and Fleura discuss what this more transient form of consumption means, the societal, cultural and market drivers of this concept, and the impact it has on traditional luxury products, brand loyalty and the democratisation of luxury.   LinkedIn Giana Eckhardt: www.linkedin.com/in/giana-eckhardt-7bb219/ Fleura Bardhi: www.linkedin.com/in/fleurabardhi/ Felicitas Morhart: www.linkedin.com/in/felicitasmorhart/   *** Disclaimer: The views and opinions expressed in the Luxury on Air podcast are those of the interviewees and do not necessarily reflect the official policy or position of Deloitte or the Swiss Center for Luxury Research on specific topics. The content provided is for informational purposes only and should not be construed as professional advice. Deloitte and the Swiss Center for Luxury Research do not endorse or take responsibility for any third-party content that may be referenced in the podcast. Deloitte and the Swiss Center for Luxury Research are not responsible for the accuracy or completeness of the information shared in this podcast, nor for any decisions or actions taken on the basis of this information.