Season 1 | Episode 3 | From Strategy to Impact: The Art of Meaningful Engagement

Send us Fan MailIn this insightful episode of Fempire Rising: Her Future, Her Voice, Trudy Heins, CEO of Femm Empire, engages in a deep conversation with Susan Blain, a strategic engagement and communications expert. With a 20 year friendship bringing a wealth of experience to the discussion, they explore the impact of aligning words and intent to turn potential into momentum.Susan shares her journey from working in major legal firms to leading in the university sector and eventually starting her own consulting business.The episode touches on themes such as authenticity in storytelling, the importance of vulnerability, and how to build authority and trust while staying true to oneself. Susan also discusses her approach to meaningful engagement, ensuring visibility transforms into impactful influence. Keep listening until the end for Susan’s powerful advice for women seeking to grow their influence and the significance of leading with both head and heart. 00:00 Introduction to Fempire Rising01:15 Meet Susan - A Journey of Engagement and Communication02:47 The Power of Experience and Connection05:16 Navigating Career Challenges and Finding Purpose09:12 Visibility vs. Influence in the Age of Social Media12:31 Storytelling and Influence: Lessons from Leadership17:03 Balancing Authority and Authenticity18:50 Leading with Head and Heart - A Pandemic Pivot22:01 Balancing Leadership Styles22:44 The Decision to Start a Consultancy23:27 Building Confidence and Success25:11 Navigating Copycats and Originality27:45 Defining the Ideal Client28:36 Crafting the Perfect Elevator Pitch32:17 Reflecting on Career Achievements36:29 Advice for Aspiring Women Leaders37:30 Concluding Thoughts and Future VisionWebsite - https://fempire.com.au/Facebook - https://www.facebook.com/fempireinternational/Susan Blain website: http://www.susanblain.com.au Support the show