Season 1 | Episode 4: What is motivating people to engage with your research

In this episode, Mark explores the range of reasons why people engage with research. He describes research in which he asked the​ people who had engaged with researchers what had motivated their engagement, and these were the most common reasons people cited: Accessing future funding and new business opportunities Developing new solutions to old problems Increasing personal impact/influence through collaboration with researchers Intrinsic motivation to “make the world a better place” or a desire to learn about the issues being researched. Bear these motives in mind, and see if you can work out which of these motives apply to the people you want to work with. By tapping into their motives, and explaining clearly how working with you can achieve what they want, you are much more likely to get the level of engagement you want. Follow Mark at @fasttrackimpact and @profmarkreed or on LinkedIn. If you want more information about training courses, please write to [email protected]