Season 1 | Episode 6: Why Do Some Places Thrive While Others Struggle? | Zoe Ellis-Moore | The Crux Of It

In this episode of The Crux Of It, we sit down with entrepreneur and workplace strategist Zoe Ellis-Moore, founder of Spaces to Places and Office Tier List, to explore the relationship between people, place and business.Drawing on more than two decades of experience across commercial property, destination marketing and entrepreneurship, Zoe shares why understanding human behaviour is at the heart of creating places that people genuinely want to be. Our conversation explores the balance between intuition and evidence in leadership, how organisations can remain relevant in an ever-changing world, and why the most successful businesses are those that continue to evolve alongside the people they serve.Whether you're a business leader, founder or simply interested in the future of work, this episode offers a fresh perspective on leadership, adaptability and the power of creating places with purpose.