Season 1 Episode 8: Staying relevant, identifying trends and finding inspiration everywhere

In Episode 8 we chat about a really common task that most buyers carry out called a compshop. It’s really about how we gather our market data and take inspiration from retailers. It’s important to remember that this isnt copying or stealing ideas its gathering information to identify trends and also make sure you are relevant in the market place. It can help you to also identify and define your USP and understand a range structure when looking at a new category. *Side note: MK = Marie Kondo!Our top 3 suggestions for making sure you get the most impactful ideas & inspiration for your product ranges are: 1) Get out to stores, no matter how busy you are. Online is great for giving you wide reach view on the retail landscape, but there’s nothing quite like seeing and feeling the product to really understand the size, weight, quality, colour, value for money, etc etc etc.2) Inspiration can be found everywhere - walking through your local town, popping to your local garden centre, going out for dinner with friends3) Share your finds and ideas - make sure you plan in some time to follow up before you get bogged down with the BAU (Business as usual….!)If you've liked this episode please rate, follow, subscribe and share :) and if you already have, thank you!Support the showIf you've liked this episode please rate, follow, subscribe and share :) - and if you already have, thank you! It honestly really helps to keep this going and growing!Follow us @buyingandbeyond on Instagram Send us a DM or email [email protected] also have a retail buyers membership @jointhebuyersclub  Find out more at www.jointhebuyersclub.co.ukIf you'd like to show a little more love, then head here to give us just a little bit *extra* and show us your support :) thank you!https://www.buzzsprout.com/2300060/support