Season 10, Episode 10: Manifesting beauty (with guests Jessica Fox and Charlotte Polley)

Dahlia is joined by Jessica Fox and Charlotte Polley, co founders of one of the newest beauty apps Beauty Shelf.Dahlia, Jessica and Charlotte discussing the explosion in beauty trends and the growth of influencer marketing in the beauty category.As best friends they share the importance of taking and sharing advice with those you trust not just buying the next best thing or what is trending on Tik Tok. The discussion includes an insight into how they built their business and the app and the confidence it took to put their beauty offer out there. The conversation finishes with an insight into manifesting success, the conscious decision to lean into manifesting, the cautiousness of building a business from scratch and how to find the business partner who is the ying to your yang!Jessica and Charlotte are the two best friends and founders behind BeautyShelf, a newly launched social commerce app changing the way people discover and shop for beauty and wellness products in the UK.Since launching just two months ago, they’ve built a fast-growing, engaged community of thousands of beauty lovers, with new users joining daily. BeautyShelf brings shopping, saving, and sharing routines into one space, where users and creators tag the products they genuinely use and love, driving authentic engagement and direct traffic to brands.