Season 11, Episode 10: Creating meaningful content and building community (with guest Helen Hope)

What is User Generated Content Creation, how are brands using it and why is it far more important to create a community than to shift a load of products?Dahlia is joined by Helen Hope to discuss why the the best brands are magnetic, attracting customers rather than chasing them. Dahlia and Helen discuss how user generated content is changing marketing, how meaningful it can be to share your story and how Helen built a community by sharing hers.Listen to hear more about brand building, content creation, creating community and building resilience. Helen Hope is a UK-based brand consultant, UGC creator and public speaker with over 20 years’ experience in brand and retail marketing. Helen works with fashion, beauty, lifestyle and interiors brands to create high-converting, human-first content that builds trust and drives results.She’s collaborated with hundreds of household names including JD Williams, Cloudnine, Hairburst, Abbott Lyon, Monzo and Purina, bringing a strategic, conversion-led approach to creator content.Helen is the founder of Bragnetic, a creator-first UGC agency fuelled by BIG brand energy, helping brands and creators stop chasing attention and start attracting it through commercially savvy, story-driven content.She’s also a strong advocate for age-inclusive marketing and the founder of SLOWW (Secret Lives of Workwives) — a community and content series celebrating ambitious women in business who are dedicated to supporting each other as they grow.