Season 11, Episode 7: Creating GenM (with guest Heather Jackson)

Dahlia is joined by Heather Jackson, CEO & CoFounder of GenM and creator of the MTick - the world's only menopause symbol.Heather shares why she realises there was a gap in the market for products to support women during menopause. Her work is based on her own experience of menopause that left her frustrated that not enough people understand the symptoms and knew what products could help women manage the process.Having previously led large commercial business she approached retailers with the concept of MTick to find that most of them hadn't considered the menopause, despite the large amount of their customers who experience it at any given time.Heather explained how she built MTick and how critical it is to establish your purpose in your work and your life. She shares why she is so passionate about making women's menopause experience better and why 'not bad' is never good enough.Dahlia and Heather reflect on the fact that life does not always go to plan but knowing what you c an control and being accountable to yourself is imperative to ensure you live a life worth living and enjoying.Heather Jackson is the CEO & CoFounder of GenM www.gen-m.com the Menopause partner of brands. Home of the MTick the world' s only menopause friendly symbol to help those in this transition search source and shop for products to support them Collectively uniting & supporting the most responsible and progressive brands to understand and serve in a commercially purposeful way , what is currently an underserved audience of 15.5 m women in UK alone & 1 billion globally. GenM has over 100 of the most powerful & recognised brands in its growing collective GenM recognise that the menopause is not a gender, medical , workplace or government issue per se but the sum of all parts . It is a societal issue that brands, retailers and manufacturers have a role to play in changing . GenM s key focus is “Making the menopause experience better today than yesterday “ by encouraging brands with our support & resources to look to better signposting , marketing, merchandise & product development , campaigns, advertising , menopause policies and support to an audience who we believe deserve better right now . GenM is committed to making menopause more visible , delivering choice and trust to the menopausal consumer and trust and credibility to the global market . All united around our MTick - A symbol that will be as recognised globally as vegan v in next 5 years Helping raise the awareness of 48 symptoms of menopause, normalising the conversation of this taboo subject and changing the rhetoric from fear to thrive for a transition that impacts all directly or indirectly .. their work colleague , consumer, client , supplier , partner , loved one or friend alike Heather is the former CEO of An Inspirational Journey, the company behind several programmes & initiatives including The Balanced Business Forum (formerly known as The Women's Business Forum and now recognised as the world’s first gender balanced leadership conference), The Pearls Programme, The Two Percent Club and a social platform AIJ.TV “Real Leaders, Real Conversation’s “ An Inspirational Journey supported more than 150 organisations on the issue of Balanced Business, and had over 15000 women on its programmes reaching out to many thousands more aspiring leaders with its mentoring and support activities.Heather is an active advocate in the media and has acted as an advisory consultant to the government on issues surrounding women, in business and society She is a regular key note speaker and contributor to regional and national media including; CNN, BBC, Sky News, and The Times.