Season 11, Episode 9: Capture, Convert, Nurture (with guest Olivia Parkes)

Dahlia is joined by Liv Parkes, founder of Persi a fashion-tech start up to discuss all things founder life, fashion retailing and raising funding. Liv gives her view on how customers want to engage with brands in 2025 and why a 'capture, convert, nurture' strategy needs to be in place to show customers that you are listening to them and paying attention.Dahlia and Liv discuss how to launch a successful start up, why you don't need to be a technical expert to gain funding for a tech focused business and how sometimes a Blue Peter get on with it mindset can get you exactly where you need to be.This episode covers everything from a master class in building your brand to lessons in resilience, tenacity and how to tell your story.Liv Parkes is the Founder & CEO of Persi, a B2B fashion-techsolution reimagining personalization with AI that understands real people, not just data. Having built her career as a brand marketing consultant for consumerbrands, Liv is now channeling her expertise and customer obsession into building Persi, with a mission to transform online shopping into a fully personalised, intuitive experience - where every shopper is seen and everyretailer thrives.