Season 13, Episode 3: A moment to ALIGNE (with guest Ginny Seymour)

Dahlia is joined by Ginny Seymour, CEO and founder of fashion brand ALIGNE to discuss clothes, confidence and cultivating a community through a brand.Ginny shares her background in fashion retail and the journey that she has taken the ALIGNE brand on since she became CEO in 2023. She shares how under leadership they pivoted the brand design and presentation, creating a clear handwriting for ALIGNE and more recently partnering with SheerLuxe - the biggest activation for both brands to date.The conversation covers how to embody the role of CEO of one of the hottest new fashion brands, London vs New York street style and why ALIGNE is focused on psychographics not demographics creating what Ginny describes as an 'attitude' of confidence. Ginny Seymour is the CEO and founder of ALIGNE, the London-bornwomenswear brand she re-founded and reimagined in 2023 with a clear mission: to redefine contemporary fashion through design-led, accessibly-priced hero pieces made for modern women. Under her creative and strategic leadership, ALIGNE has established a distinct aesthetic rooted in confident silhouettes, sharp tailoring, and refined essentials designed to power everyday life with ease andconfidence. Born in Toronto, Seymour began her career in New York as a Contemporary Buyer at Saks Fifth Avenue and brings more than 20 years of global fashion leadership across design, merchandising, product development, e-commerce, marketing and operations. Her career spans senior roles at Saks Fifth Avenue, Holt Renfrew, Hudson’s Bay Company, Roots Canada and Astrid & Miyu, shaping brand and product strategies across North America and the UK. Since relaunching ALIGNE as a DTC-first brand in 2023, Seymour has overseen significant growth in the UK – where the brand is designed and creatively led – while thoughtfully expanding into the U.S. market. ALIGNE recently launched with Nordstrom and opened a New York operational hub to support international scale and community growth. Known for its tailoring, outerwear and denim, ALIGNE has cultivated a growing globalcommunity of women who value confidence, craft, and clothing with purpose. Beyond fashion, Seymour is a dedicated advocate for women’s empowerment, mental health, and women’s sport. She champions initiatives that create pathways for women to thrive, including support of Smart Works, the UK charity helping women re-enter the workforce, and programs uplifting athletes from grassroots to professional level. Seymour in London, where she lives with her husband and two sons.