We are not in the market to pink it and shrink it (with guest Kasia Bromley)

Dahlia is joined by Kasia Bromley, designer and founder of ACAI Outdoor wear. Kasia swapped a career in high fashion to find a way to combine her love of clothes and her desire to spend more time outdoor. She moved North and started working at a cycling brand. Realising that the market for outdoor womenswear was limited and most products were 'male centric' she identified a gap in the market to bring a brand to life that was focused on what women really wanted, not a 'pink it and shrink it' design strategy.Dahlia and Kasia discuss the importance of clothes that are fit for purpose for the job in hand, how Kasia built ACAI and what it takes to develop a fashion brand.Kasia’s journey into the world of women’s clothing started studying womenswear at Edinburgh College of Art. After graduating she worked at legendary fashion house Alexander McQueen, where she was integral in the creation of Sarah Burton’s iconic ‘Butterfly Dress’. But following a move to Scotland and a role with a men’s sportswear brand, Kasia’s journey changed course starting the journey of ACAI.Find out more about Stressed But Well Dressed by following Dahlia Stroud on Linkedin or going behind the scenes on the show on instagram @stressedbutwelldressed_podcast