Season 2: Brad Howard - Director, Development @ PCI Developments

🎙️ In this episode, I sit down with Brad Howard, Director of Development at PCI Developments, to unpack what it really takes to deliver successful projects in one of the most complex and competitive development markets in North America: Vancouver.At PCI Developments, Brad is part of a team known for shaping some of the city’s most impactful mixed-use, transit-oriented, and high-density communities. PCI’s work reflects a long-term commitment to design excellence, sustainability, and city-building — balancing market realities with a deep understanding of place, policy, and people.Our conversation goes beyond surface-level development talk. Brad shares candid insight into the real challenges of developing in Vancouver — from entitlements and approvals to capital discipline, construction risk, and the importance of patience in a highly regulated environment. He also speaks to what separates good developers from great ones, especially for the next generation entering the industry.In this episode, we dive into:(1) What makes PCI Developments unique in its approach to city-building(2) The realities of developing in Vancouver’s constrained and policy-driven market(3) The skills and mindset young professionals need to succeed in development(4) How long-term thinking, collaboration, and discipline drive successful projectsBrad’s perspective is thoughtful, grounded, and practical — offering a behind-the-scenes look at how institutional-quality developments actually come together in one of Canada’s most demanding urban markets.🟢 Now streaming on Spotify, Apple Podcasts, and wherever you listen.