Season 2 Ep. 17 - The Aesthetics Algorithm featuring Michael Razzano

Social media in aesthetics can feel like a monster… or the most powerful machine in your business. In this episode of The Skintrovert, I’m joined by Michael Razzano for a real conversation about showing up online in an industry built on visibility, trust, and education. We dive into the pressure of creating content, the difference between influence and credibility, building a personal brand without losing yourself, and how social media can either amplify your voice—or completely overwhelm it. If you’ve ever questioned what to post, how to stay authentic, or whether social media is helping or hurting aesthetics… this one’s for you.  Support the showConnect with Sam BazileStay connected and continue the conversation beyond the podcast. Follow The Skintrovert and explore more educational, honest discussions around aesthetics across these platforms:Instagram: https://instagram.com/the_skintrovert Website: https://theskintrovert.com YouTube: https://www.youtube.com/@theskintrovertJoin the community, trade noise for knowledge, and dive deeper into the conversations shaping modern aesthetics.