Season 2 - Ep 2 - Let's talk about a data fueled mobile strategy with Lexi Sydow

We can all agree that mobiles have become one of most widely used pieces of technology given that it is literally at our finger tips. In todays episode I talk to Lexi Sydow who is the Head of Insights for data.ai (formerly App Annie) who are a company that combines consumer and market data to provide insights that are powered by AI. This is a really interesting discussion as Lexi provides some stats and insights into:What makes the Australian mobile market unique? Why mobile? And why a data-fueled mobile strategy? How have our habits changed during Are there any demographic differences we should note of? How does this data help businesses grow their top line? Definitely one to listen to whether you are in data or not.