PodParley PodParley
PodParley
Season 2 Ep. 4: Do B2B Customers Lie to Companies? episode artwork

EPISODE · Nov 27, 2018 · 20 MIN

Season 2 Ep. 4: Do B2B Customers Lie to Companies?

from The Accidental Marketer Podcast · host Impact Planning Group

Some think that conducting B2B customer research is difficult, expensive, and not valuable because customers don't tell the truth about their needs! The team debunks these myths with many practical examples -- including stories of great insights uncovered in difficult industries and ideas for how to get truthful insight using very practical and inexpensive methods.

What this episode covers

Some think that conducting B2B customer research is difficult, expensive, and not valuable because customers don't tell the truth about their needs! The team debunks these myths with many practical examples -- including stories of great insights uncovered in difficult industries and ideas for how to get truthful insight using very practical and inexpensive methods.

NOW PLAYING

Season 2 Ep. 4: Do B2B Customers Lie to Companies?

0:00 20:00

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Ask A Spaceman Archives - 365 Days of Astronomy Ask A Spaceman Archives - 365 Days of Astronomy Podcasting Astronomy Every Day of the Year Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food.

Frequently Asked Questions

How long is this episode of The Accidental Marketer Podcast?

This episode is 20 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on November 27, 2018.

What is this episode about?

Some think that conducting B2B customer research is difficult, expensive, and not valuable because customers don't tell the truth about their needs! The team debunks these myths with many practical examples -- including stories of great insights...

Can I download this The Accidental Marketer Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!