Season 2 .Ep. 4 Med Spa Marketing That Actually Works

What Every MedSpa Owner Needs to Know About Growth Marketing with Guest Rick DiazBad marketing advice can cost a med spa months of momentum and tens of thousands in wasted spend, especially when you are new and trying to “just get patients in the door.” AJ sits down with Rick Diaz of Tier 3 Media to get brutally practical about what works in med spa marketing, what fails quietly, and what’s just a shiny hook designed to separate you from your budget.In this episode of MedSpa Unlocked, Ashley James sits down with marketing strategist and Tier 3 Media Founder & CEO, Rick Diaz, to break down the realities of medical spa marketing, patient acquisition, and what it truly takes to build a profitable, sustainable aesthetic practice.Whether you're launching a new medical spa, struggling to generate consistent leads, or trying to scale beyond your current revenue plateau, this episode delivers practical insights and proven strategies that every medspa owner should understand.Ashley and Rick discuss:• The biggest marketing mistakes medical spa owners make• Why marketing should be viewed as an investment, not an expense• How to identify marketing gimmicks and avoid costly agency mistakes• The truth behind "30 Patients in 30 Days" offers and lead generation programs• Startup marketing strategies versus growth and scale-stage marketing strategies• Why before-and-after photos, reviews, and social proof are critical to success• How Google reviews impact local SEO and patient trust• The role of websites, SEO, Meta advertising, and paid media in medspa growth• How to calculate patient acquisition costs and marketing ROI• Membership programs that increase retention and recurring revenue• Strategic partnerships that drive referrals and long-term growth• How successful practices use marketing to dominate their local marketIf you've ever wondered how top-performing aesthetic practices consistently attract new patients, convert more consultations, and create sustainable growth, this episode is packed with actionable insights you can implement immediately.About Rick DiazRick Diaz is the Founder and CEO of Tier 3 Media, one of the nation's leading marketing agencies serving medical spas, aesthetic practices, and healthcare businesses. Since 2016, he has helped hundreds of practices increase patient acquisition, strengthen brand positioning, improve conversion rates, and scale revenue through strategic marketing systems and data-driven growth initiatives.  For more info about Rick or Tier 3 media, visit www.tier3media.comAbout Ashley JamesAshley James is the Founder and CEO of DermAesthetic Consulting Group (DAC Group), a nationally recognized medspa consulting firm specializing in medical spa startups, business development, sales training, operational systems, and practice growth. With more than 25 years of industry experience and hundreds of successful practice launches and transformations, Ashley helps aesthetic business owners build profitable, scalable practices through proven strategies and hands-on guidance.Learn more about DermAesthetic Consulting Group at www.dermaestheticconsulting.com.#MedSpaMarketing #MedicalSpaGrowth #MedSpaConsulting #AestheticPracticeManagement #MedicalSpaPodcast #PatientAcquisition #MedSpaStartup #AestheticMarketing #MedicalSpaBusiness #PracticeGrowth #HealthcareMarketing #MedSpaOwners #DermAestheticConsultingGroupIf you want clearer metrics, smarter budget decisions, and a marketing plan built for long term growth, hit subscribe, share this with a med spa owner who needs it, and leave a review so more practices can find the playbook.DermAesthetic Consulting GroupDermAesthetic Consulting Group: Your partner from seed to success in building and scaling medspasAmspaAmerican Med Spa Association: Education, compliance, and resources for medspa successDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showFor more information about DermAesthetic Consulting Group or to schedule a FREE introductory call, with age visit our website http://dermaestheticconsulting.com/@dermaesthetic_consulting@ashleyjames_dacgroupTo subscribe to get exclusive subscription-only episodes and FREE Medspa Business Tools as mentioned by AJ, access to sales webinars provided by DAC or support Medspa Unlocked, Click Here