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Season 2, Ep.7: Does Targeting Reduce Your Chances For Growth? episode artwork

EPISODE · Feb 12, 2019 · 19 MIN

Season 2, Ep.7: Does Targeting Reduce Your Chances For Growth?

from The Accidental Marketer Podcast · host Impact Planning Group

Does narrowing your focus to a single or a few target segments limit your opportunities for growth? While it is logical to think that targeting reduces your total addressable market (and it does), the team talks about the magnetic effect of focus - the ironic result of serving one segment so well that other segments are drawn to your value proposition.

What this episode covers

Does narrowing your focus to a single or a few target segments limit your opportunities for growth? While it is logical to think that targeting reduces your total addressable market (and it does), the team talks about the magnetic effect of focus - the ironic result of serving one segment so well that other segments are drawn to your value proposition.

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Season 2, Ep.7: Does Targeting Reduce Your Chances For Growth?

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Frequently Asked Questions

How long is this episode of The Accidental Marketer Podcast?

This episode is 19 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on February 12, 2019.

What is this episode about?

Does narrowing your focus to a single or a few target segments limit your opportunities for growth? While it is logical to think that targeting reduces your total addressable market (and it does), the team talks about the magnetic effect of focus -...

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