Season 2 Episode 19: Will Brooks, Global Brand Ambassador...

What this episode covers

A journey from Culinary School to Trade Advocacy, Will Brooks chats with us about his journey in the industry, agency work, and the story of Herradura. This week’s episode in collaboration with Bartender Magazine and Arizona Cocktail Weekend, we are joined by another of our close friends, Will Brooks, Global Brand Ambassador for Herradura Tequila. He shares his insights on this start in culinary and his steps toward becoming a global brand ambassador, having to evolve in a changing market, cocktails, Arizona Cocktail Weekend (His first time!) and of course the story of Herradura Tequila. Special Guests:Will Brooks @cuppateaquilaProduced by Shift Change Creative and hosted by: Patrick Abalos @mixmanpatrickBrought to you by Bartender Magazine and Arizona Cocktail Weekend. Catch the Bartender Magazine Spring 2026 edition live now at bartender.com!

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Frequently Asked Questions

How long is this episode of Cocktail Classified?

This episode is 55 minutes long.

When was this Cocktail Classified episode published?

This episode was published on April 10, 2026.

What is this episode about?

A journey from Culinary School to Trade Advocacy, Will Brooks chats with us about his journey in the industry, agency work, and the story of Herradura. This week’s episode in collaboration with Bartender Magazine and Arizona Cocktail Weekend, we are...

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